Retail Shop Renovation or Refurbishment Ideas to Impress Your Customers
Nowadays, people love to shop online, but that doesn’t mean brick-and-mortar stores are out-of-style. The truth is, there are more and more physical shops opening their doors to welcome their customers—meaning it’s as important as ever to make a good impression.
Does your retail shop need a renovation or refurbishment? Are you opening a new store? Here’s some professional retail store remodeling ideas so you can put your best foot forward.
Pay Special Attention to Your Entrance
The most important area - the entrance, is the first five to fifteen feet of space customers see when walking into your store. This gives the first impression to your customers where you need to keep this area clean and neat. Avoid placing your stock (boxes) here.
When they step into your shop, a consumer makes critical judgments about your brand based on your shop’s tidiness, lighting, fixtures, and color schemes. It’s important to make a great first impression, so make sure to draw their eyes to a focal point – like a styled wall or an organized display.
Which Retail Renovation Ideas Will Make the Biggest Impact?
1. Create Exterior Appeal
Your retail store design doesn’t stop inside. Remember, the exterior of your store—everything from your window displays to shop signage—is what will create the first impression on customers and attract people to step into your store.
Moreover, you should have clear and LED signage and consider sticking your promotion poster on your windows or even setting up a sale table or rack outside your storefront to attract customers’ attention. Use bright colors, innovative design, and better product placement to create effective results.
2. Freshen Up Your Walls
A fresh coat of paint makes a big impact. Typically, neutral is the way to go so that your product stands out. For instance, choose a colour that is bright and calm like white, cream, ivory, or light brown.
But you can also incorporate an accent wall to catch the shopper’s eye and highlight specific products.
3. Upgrade Your Lighting
Lighting is key to setting the mood in your store such as adding some rack lighting or floor lamps may change the ambience of your shop.
But the type of lighting matters. LEDs are energy efficient, do not generate heat and last much longer, making them less likely to fail during store hours. Also, upgrading to LED lighting can significantly reduce your electric bill.
But fluorescents usually aren’t flattering, and incandescents create heat that can make shoppers uncomfortable. Choose your store light wisely.
4. Revamp Your Flooring
Is your carpet stained and there are too many patterns? Are your vinyl squares peeling and uneven?
Replace your old and stained flooring with a material that may handle high-traffic well and fits your brand style. We recommend going with a plain style for flooring or carpet as, “Plain Never Goes Wrong". Furthermore, wood vinyl plank flooring is very popular today, especially in gray or light brown tones. Even carpet is available in wide planks these days.
5. Create Focal Point
Focal points display your products in your store to draw the eye and guide customers through your space. Normally, people place their focal points in key areas, such as shop entrances, in high traffic areas, centrally, or within window displays. For instance, ZARA will place their new collections within window displays to attract customers’ attention.
6. Play Music to Set the Store Mood
In addition to engaging your customers visually, your strategy is not complete without engaging your shoppers’ auditory sense. You should enhance your space’s ambiance and impact how customers perceive your brand by playing some music.
You’re Ready to Remodel Your Retail Store!
Creating a beautiful, on-brand, and engaging retail store design is a key part of starting your business. You want to be sure that it fosters a positive customer experience, drives sales, and reinforces your brand. Following the tips outlined above will set you on the right track for creating on-trend design that is effective and visually appealing so that your business can thrive.
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